Google partners with Traffic Sports to Live stream all Copa America matches on YouTube
Copa America on Youtube
(CA2011.com)
Fans in 54 countries can watch complete livestreams, full-length catch-up by halves , and highlight clips of all 26 matches on YouTube's Copa América Channel (<http://www.youtube.com/copaamerica>www.youtube.com/copaamerica)
16.06.2011
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Buenos Aires, 15th June, 2011: Google today announced its strategic partnership with Traffic Sports, the exclusive global commercial righstholder of Copa America, whereby YouTube will live stream all the matches of the 2011 Copa America on its dedicated channel on YouTube www.youtube.com/copaamerica. Futbol (soccer) fans across the world will be able to watch complete live-streams, prior matches on demand along with highlight clips of the entire competition.
Commenting on the agreement, Rodrigo Velloso, Director Content Partnership, Latin America and US Hispanics - Google said, "This is a phenomenal opportunity. We are delighted to bring all the action from the 2011 Copa America to the YouTube community across more than 50 countries -- from the Copa America host country Argentina, to the US and European Football enthusiasts following their favorite premier league players. Full-length sports content has been a big focus area for us and were excited to partner with Traffic Sports to bring Live action from Copa America to fans on YouTube and set a new benchmark in distribution of sports content online."
Enrique Sanz de Santamaria, Vice President, Traffic Sports, said "This Copa America will be the most digital, interactive and social of all time. And this unprecedented partnership with YouTube leads the way by giving futbol fans in over 50 countries access to Copa America in a way that no other major sports event has ever offered."
Users in more than 50 countries around the world will be able to enjoy the entire competition featuring 12 national teams playing a total of 26 matches live on YouTube. Match highlights and other catch-up clips will also be made available after the matches.
This partnership builds on the success we have seen from the live-streaming of the last two Indian Premiere League seasons which collectively generated over 120 million views.
About Copa America Argentina 2011
Copa America, first played in 1916, is the oldest national team championship in the world and features three of the winningest teams in the history of soccer: Argentina, Brazil and Uruguay which amongst them have won 9 of 19 World Cups and 36 of 42 Copas America. The tournament was originally known as the South American National Team Championship and played during a longer period of time with home and away matches throughout the region. Traffic Sports, the commercial rights agency for Copa America, restructured the tournament in 1987 to be consistent with the World Cup and Euro formats in one host country during a several week period. Several of the greatest players in the history of soccer have displayed their talent at Copa America such as Argentines, Maradona and Di Stefano, Brazilians Pelé and Garrincha, Urguguayan, Pedro Rocha, Paraguayan, Romerito, Chilean Figueroa and Colombian Rincon. The last Copa America, hosted by Venezuela in 2007, was broadcast to 188 countries and showcased Argentine Lionel Messi, and Brazilian, Robinho as rising international stars.
About Traffic Sports
Traffic Sports is one of the leading sports event and management companies in the world with its primary focus being soccer. Traffic Sports was founded in São Paulo, Brazil 30 years ago and continues to be headquartered there. Traffic has regional offices in Miami (Traffic Sports USA) and Lisbon, Portugal. Over the past three decades, Traffic has organized and/or commercialized most of the official international soccer events in the Americas including for example: Copa America (since 1987), Copa Libertadores, Copa Sudamericana, Gold Cup, CONMEBOL World Cup Qualifying, CONCACAF World Cup Qualifying and the FIFA Club World Championship 2000. In 2005 Traffic established its team, academy and player division which currently includes the Fort Lauderdale Strikers (Member of the new North American Soccer League - NASL), Desportivo Brasil (Team and Academy located in the state of São Paulo, Brazil; Affiliated with Manchester United) and Estoril (Team is located in Portugal and currently plays in "Liga Vitalis"). Traffic Sports is part of the Traffic Group, a sports and entertainment group of companies including Rede Globo affiliates in Brazil, a network of newspapers in Brazil (Bom Dia), a television production facility (TV7), a stadium management company (Traffic Arenas), a digital solutions company (M Traffic) and a music event company (Plan Music). For more information, visit www.trafficsports.com.
